Since the taprooms shut down and many business accounts, restaurants, and bars stopped serving on-premise, NoDa Brewing was forced to suddenly pivot 100 percent of its products to packaged four-packs, crowlers, or bottles. That’s the bad news. The good news is, during the last week of April, the brewery’s production unit set an all-time packaging record. It was a lot of cans!
The brewery is also releasing and re-releasing, due to popular demand, more new beers! In May the brewery released: Boba Brett, Hop So-Low, NoDajito, Whiskey Sour, Lacto Calrissian, Haze So-Low, 1775, Maibock, Valencia, and Good Will Hopping. It also brought back Jogger Lager exclusively for the Around the Block 5K. Those don’t include all the year rounds and seasonals that are also available. So far, for June, the brewery is re-releasing Zuper Heroes and its annual limited brew, Passion Fruit Gose.
Speaking of Zuper Heroes, it flew off the shelf faster than a speeding bullet, so the brewery brought it back and, instead of donating 10 percent of proceeds, decided to donate more: $5,000 to Christian McCaffrey’s charity, 22 and You, to benefit local frontline healthcare heroes.
The brewery has also been having out-of-this-world fun with Hop So-Low IPA, his little bro Haze So-Low IPA, and new Hop Drop ‘N Roll T-shirts featuring Yoda. The tees have been a huge hit at the NoDa Brew-Thru and online shop!
Unfortunately, the NoDa 5K had to be postponed, but plans for a new date are underway. The new date will be communicated here in the NoDa News and in the brewery’s weekly newsletter, which you can sign up for on the Taprooms page of nodabrewing.com.
In more good news, the North End taproom will re-open by June 1 (check social media or nodabrewing.com for hours); it has a new social media strategist to join the marketing director; and its RDU market distribution team is growing again. How will the brewery business change permanently as a result of the pandemic? There are many unknowns, but NoDa Brewing foresees continuing the uptick of small batch four-packs and one-off releases of certain fan favorites. And of course, their passion for brewing and serving craft beer, hosting fun events, and giving back isn’t going anywhere.