PUREly NoDa


I moved into my house on 37th Street in May 2006 and Jodi Sosna and Ann Welchans, my neighbors down the street, were some of the first people I met in NoDa. We’ve been close friends ever since … and not just because they have a pool! Jodi, Ann, and housemate Bridget Havrilla who moved here in 2013, are the most helpful, most fun neighbors you could ask for. Together, they make up PURE Real Estate, the most attentive and comprehensive real estate service you could want.

All three women have roots in Cleveland, Ohio, and have known each other for years. They are now happily settled in Charlotte. PURE (Progressive Urban Real Estate) was founded in 2007 by Jodi and Ann. Bridget joined the team in 2014.

Ann Welchans had been visiting North Carolina to see relatives her whole life while enjoying the mountains and the beach. Her early career focused on sales and marketing, so she easily adapted to real estate, which she’s been practicing since 1997. Ann is also a yoga instructor and a devout practitioner. “You have to meditate and do yoga if you are going to do real estate full time,” Ann insists. “I feel protective of my clients… I want to protect them but also get them what they want, which creates an interesting balance of being aggressive and kind.”

Jodi Sosna has a long and successful background in advertising, including working for Time Warner’s acquisition of Transworld Action Sports division (think Skateboarding, Ride BMX, Surfing, and WARP magazines). “Snowboaring bought this house,” she quips. Jodi also put together sponsorship packages for events like The Warped Tour and The Gravity Games. She’s a born negotiator and uses that talent to the benefit of her clients. Always one to stand up to a challenge, Jodi won the first-ever Know NoDa Scavenger Hunt in 2008. (She was my partner in 2009, but we were inched out by a team willing to get tattooed.)

Bridget Havrilla is the most recent transplant to Charlotte and their newest Realtor®. She also has a sales and advertising background, with decades of accolades for customer service. She says she’s always been passionate about buying and selling homes, and adds that working with PURE has “unleashed the fire in my heart” … only half-jokingly. She has enjoyed learning Charlotte’s neighborhoods by showing clients homes over these past five years, and she can really connect with relocation clients and people new to the area.

All three friends have always been dedicated dog owners. They currently live with two Yorkies, Avery and Baxter, and a standard poodle named Tedi. You’ve probably met the dogs—they are really good at barking “HELLO”—if you’ve walked past the corner of Spencer and 37th Streets.

Their home, the recognizable purple house with blue and orange trim, was once a duplex, split down the middle with living and sleeping quarters on both sides and a shared double-sided coal burner stove to keep tenants warm. Like many houses from the mill days, it did not have a kitchen. People would buy foods from the closest general store. (NoDa had lots of those.) Luckily for the people living in the duplex, the general store was one building over. Older residents have told them that you could buy a hot dog and play two songs on the jukebox for just one nickel.

The previous owners, an architect and a builder, bought both lots and connected the buildings. When they moved here in 2005, Jodi and Ann built a pool and updated the kitchen. The PURE office is in the location of the old general store and has an entrance right off of Spencer Street.

They love being a part of this community and looking out for their neighbors. Jodi and Bridget volunteer regularly at the polls for District 30 elections. Jodi and Ann led tours for the first-ever NoDa Ghosts & Legends walk. In the past, Jodi has served as advertising coordinator for NoDa News. Ann teaches yoga at Johnston YMCA and has led “yoga and coffee” events at Behailu Academy. Bridget often lends a helping hand at Greenification street clean-ups, stream clean-ups, and tree banding events. PURE has sponsored several neighborhood events, including a film festival at Neighborhood Theatre and past NoDaWeens.

They live, work, and play in NoDa. They know it like the backs of their hands, but they will travel. Licensed in both Carolinas, PURE has recently found homes for clients in Lincolnton, Gastonia, and China Grove. When my mother-in-law was looking for a house close to Charlotte, Jodi and Bridget drove her to just about every town in a one-hour radius. It took hours (OK, days and days!) but we finally found the perfect home in Cherryville.

Recently, Jodi and Ann were both awarded Charlotte Magazine’s Five Star Professional Award for Realtors® which is given to only 2% of Charlotte’s real estate agents. This year was the second year in a row for Ann and the sixth year for Jodi.

If you are planning to buy or sell a home, talk to PURE first. They will take care of you. It’s like getting the work of three Realtors® for the price of one, because they truly work as a team. And you’ll make lifelong friends in the process.