The good, the bad, and the ugly.
Here we are in December, and it’s no secret how hard it’s been since March for local businesses, especially those that serve customers on-premise and host events of all sizes, from small private parties to large public fundraisers. It’s honestly downright heartbreaking when you think about it. We all know local businesses that are struggling or, worse, won’t see 2021.
Even though NoDa Brewing took a big hit to its multiple taproom locations, they consider themselves extremely fortunate to have a strong to-go business. In industry lingo, the technical term for to-go sales is off-premise. It’s the packaged product that’s purchased at grocery stores, bottle shops, and beer and wine stores, then enjoyed elsewhere.
Which way is up?
Businesses have pivoted so many times they’re dizzy. The unpredictability of COVID-19 can force a business to change operations with only a few days notice from the state.
In the past nine months due to the pandemic alone, the brewery has closed the N. Tryon Street, N. Davidson Street, and airport taprooms; laid off all bartenders; stopped tours, live music, food trucks, and events; started a brew-thru; shifted staff roles; rehired bartenders; reopened the N. Tryon taproom four days a week (starting with outdoors only), then five days a week, and now six days a week; and rehired food trucks, while furiously working to package more product than ever and keeping their staff and customers safe. Whew!
The show goes on.
At the same time, the brewery has installed more tanks and worked hard to expand sales further into the Triangle and Triad areas of North Carolina, and the greater Greenville, Charleston, Myrtle Beach, and Hilton Head areas of South Carolina.
- Before 2020, the brewery’s primary market was concentrated around Charlotte.
- On Nov. 11, the brewery canned its ten millionth can on their NorthEnd canning line.
- Hop Drop ‘N Roll is one of the best-selling beers in North Carolina.
The brewery has released its eagerly anticipated 2021 Beer Calendar. More than 30 beers! It’s on nodabrewing.com and includes exciting changes, based on customer feedback and demand, as well as the dependable classics. Also, the brewery plans for its beers and Brizo Seltzer to be available throughout North Carolina and South Carolina this spring, from the mountains to the coast!
North Carolina and Charlotte-area breweries once again won medals at the Great American Beer Festival in Denver, Colo. NoDa Brewing took a gold for Gordgeous (its third GABF gold overall and second for the same beer!) and a silver for Maibock Lager (its second GABF silver). Congrats to all winners!
That’s the spirit!
This winter might be rough. As always but even more now, support local in everything you do. NoDa Brewing has merchandise for sale at the taproom via the bar or brew-thru, or through its online shop. Happy Holidays everyone!
December beer releases:
- Tangerine Radio Haze IPA
- Monstro Russian Imperial Stout
- Imperial Hop Drop IPA