Things that are suddenly new to us: social distancing and quarantining. Things that aren’t: creative adjustments and helping others.
Like many businesses, NoDa Brewing Co. was forced to close its doors in March due to COVID-19. That meant laying off bartenders and barbacks and canceling reservations and events. Another adverse effect is that restaurants, and wherever else people go to enjoy NoDa Brewing products, can no longer serve them. The good news is the brewery is planning on all of that being temporary and, as a company, coming back together better and stronger than ever.
How has the company adapted for customers?
- Convenient, safe, and friendly service from the comfort of your vehicle. The NoDa Brew-Thru at the N. Tryon St. location features a huge selection of beers, craft spiked seltzer, merchandise, and gift cards, along with a big daily special – currently 20% off beer, Brizo, and merchandise.
- Canning more kinds of beers in four-packs and crowlering others, like sours, (many for the first time) so they can be sold to-go and enjoyed at home.
- Pre-selling certain beers before they’re released via the CraftCellr app.
- Virtual Hoppy Hour on Fridays.
What’s the same?
- Still releasing new beers.
- Interactive fun in the NoDa Brewing Insiders Facebook group.
- Giving back to the community…
To honor and support frontline medical workers, Zuper Heroes Czech Pilsner four-packs were released on April 13. Ten percent of sales will be donated to Christian McCaffrey’s charity, 22 and You, and in turn will benefit physicians, nurses, and other hospital staff in the Carolinas.
A new twist combines Yoga Sundays and You Drink We Donate Mondays. Yoga continues on Sundays, virtually via Instagram Live, but in lieu of the $5 in-person class fee and a beer, a local charity is selected each week for donations. For every $1 that attendees donate, the brewery matches $1.
Now that the brewery is self-distributing to the Raleigh-Durham area, it’s supporting the YMCA of the Triangle and has re-directed its donations to their COVID-19 Community Response Programs.
The brewery can’t thank its customers enough for supporting it during this challenging time.