Relocation plans for Amelie’s flagship NoDa bakery are well under way, with an estimated mid-July opening for the new space at 136 East 36th Street.
When the move was announced in August 2019, the Amelie’s team hoped to open this spring. However, rainy weather has caused some delays in construction and extended the timeline a bit. Marketing Manager Joannah Long said once they are able to get into a space, it takes about five months to really make it theirs – “to do all the things we need to do to make it Amelie’s.”
“We are super excited to get into the new bakery and be able to show it off this summer,” Long said. “It’s kind of a dream come true for many of our team members who have been with the organization for a long time.”
Employees at the current NoDa location will move to the new one, so expect to see familiar faces. The bakery will keep its round-the-clock schedule, and of course continue to offer all of its sweet and savory treats. Expect the iconic Amelie’s décor, as well, with designer Brenda Ische working her magic on the space. Think blue on blue stripes, Mona Lisa with sunglasses, unique chandeliers, and lots of artwork.
“She’s just amazing as far as creating the brand,” Long said of Ische. “The whimsy of the brand, the authenticity that you walk in and feel that you’re in Amelie’s – really what she’s about is enhancing the customers’ experience.”
Lots of natural light, a patio “urban oasis,” individual work spaces with power (and free wifi to go with it), and an upgraded event space are also in store. The new location will have more seating (it’s around 7,800 square feet, versus the current 6,300) and ample parking. Long said they’re working to design the line formation to move faster.
Being near to the heart of NoDa and the 36th Street light rail station was a big draw to the space, Long said.
“This is the neighborhood and community that has supported us and helped us grow,” she said.
As they considered the relocation after 10-plus years in the current North Davidson spot, remaining in the neighborhood loomed large.
“It’s part of who we are,” Long said. “It’s really our home. I can’t imagine Amelie’s without being in NoDa.”
The team doesn’t expect any downtime between the current location closing and the new one opening. Long said the goal is to remain open during the move, with the possibility of having both locations open for a short time during the transition.
With the opening still several months out, there are no specifics yet on a grand opening celebration. However, Long said they are looking forward to “surprising and delighting” the NoDa community.
We’re looking forward to it, as well!